Production & Winemaking
Wine production management, winemaking, QA, and packaging pathways designed for consistency and scale.
Vertically integrated wine & beverage
From source to shelf to consumer — built as one system.
Cellar d’or is a Melbourne-based wine importer and wholesale distributor, delivering end-to-end solutions across production, sourcing & supply, brand development, marketing, and logistics — designed to move fast, scale cleanly, and protect quality.
Wine production & winemaking
Strategic sourcing & supply
Branding & marketing
Operations & logistics
Full-service, end-to-end.
Choose a single service or engage Cellar d’or across the full lifecycle — from concept to consumer.
Sourcing & Supply
Strategic sourcing, supply planning, vendor alignment, and commercial negotiations across the chain.
Brand Development
Brand strategy, naming, identity, design direction, product architecture, and launch planning.
Branding & Marketing
Creative, content, digital commerce, and growth programs spanning B2B and consumer channels.
Operations & Logistics
End-to-end operations design, dispatch, warehousing coordination, and delivery reliability.
Partnership & Distribution
Connecting the right partners to the right product — distribution, retail pathways, and channel fit.
Capabilities built for modern wine.
Traditional service excellence, modern execution — and a deep understanding of where the category is heading.
Strategy + Craft
A commercially driven approach grounded in production realities. We balance product integrity with speed-to-market and brand clarity.
Concept to GTM
Portfolio architecture
Category positioning
Digital-first readiness
An early adopter of digital commerce, now focused on evolving B2B and consumer-facing trends. We build brands that perform where buyers actually are.
E-commerce enablement
B2B ordering
Content systems
Have a concept that needs the right system behind it?
We specialise in bringing visionary wine and brand concepts to market — with the right partners and audiences.
About the founder.
Founder, Cellar d’or
Sasha Goldsmith
Sasha Goldsmith is the founder of Cellar d’or, bringing over 22 years of deep industry experience across wine
production, beverage operations, brand development, and supply. Under his leadership, Cellar d’or has grown into
a fully vertically integrated operation, managing the entire lifecycle from source product through to the end consumer.
As a full-service wine and beverage company, Cellar d’or delivers comprehensive solutions encompassing wine production
and winemaking, strategic sourcing and supply, alongside brand development, branding, marketing, and logistics.
Sasha’s career is grounded in a strong family legacy, with roots in Australian hospitality dating back to the 1950s.
This foundation of traditional service excellence is balanced by a forward-thinking, commercially driven approach to
business and relationships. An early adopter of digital commerce and now focused on evolving B2B and consumer-facing trends,
Sasha combines heritage insight with modern strategy to deliver an integrated approach to wine and brand development.
Known as a strategic connector with a natural ability to align people, ideas, and opportunity, Sasha ensures Cellar d’or
remains at the forefront of wine production, brand development, and strategic execution. He specialises in bringing visionary
wine and brand concepts to market and connecting them with the right partners and audiences in an increasingly competitive
global landscape.
Contact.
Tell us what you’re building — we’ll reply with the clearest next step.
Enquiries
Email: wine@cellardor.com.au
Web: cellardor.com.au
North Melbourne, Victoria
B2B partnerships
Brand builds
Production
Supply